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From ‘growth at all costs’ towards ‘sustainable growth’
nov. 24, 2022

From ‘growth at all costs’ towards ‘sustainable growth’

In the following article the change, on how VC investors approach an investment in a startup, is demonstrated using the rule of 40. The insights and results are used to show the directional change of the market and are in no way a generalization of all deals, as outliers will always exits.


Framework: rule of 40

The rule of 40 (originally stated as ‘the rule of 40%’) was originally popularized by two blog posts from venture capitalists Brad Feld and Fred Wilson back in 2015. Both of them were at the same board meeting, when a late-stage investor articulated the rule to them for the first time.


The rule of 40 is the principle that a software company’s combined growth rate and profit margin should exceed 40%. So, if you are growing at 20%, you should be generating a profit of at least 20%. If you are growing at 40%, you are allowed to generate 0% profit. If you are growing at 50%, you can have a 10% loss. If you are doing better than the 40% rule, that probably means it is easier for you to attract growth capital and at higher valuation multiples.


This rule can be visualized in the following way. Note that only positive growth numbers are considered as only these are relevant for VC funded growth companies.

 

Mapping the line of the rule of 40 creates 2 areas. One with points that obey the rule and one where the rule is violated.

The view of the market at the peak of the VC market in 2021: growth at all cost

This line began to shift over time due to two reasons: an historically unseen amount of money was entering the VC ecosystem; and the unbridled optimism of investors in technology and future markets. This resulted in a changing value risk appreciation of investors. Other than higher valuations for deals in general, a second change could be observed: deals that originally would be seen as less attractive investments using the previously described framework, would nevertheless still get funding. Investors were seeking growth at any cost, this change can be visualized in the following graph:

Current situation: back to a focus on sustainable growth
A potential new financial and economic crisis fueled by increasing interest rates, years of quantitative easing and an escalating situation with Russia is causing the pendulum to now swing in the opposite direction. VC deals, for now still mostly late stage, are currently raising at lower valuations. On top of this we also observe that investors are more concerned about the runway of their investments. Cash is becoming a more scarce resource and the previous “growth at all costs” is being replaced by “sustainable growth”.

Using the same visuals as before this can be shown as follows:

Growth will always be one of the main drivers for VC investors but in the current climate large burn rates are seen as less optimal.

What about dry-powder?

The described models to depict the growth at all costs certainly had outliers and some companies were not able to raise at higher valuations. The same is true for the current situation as some companies with no revenue (growth), an appealing story and a high burn rate are still getting funded.
 
Note that this framework is not taking into account the current cash reserves that is piled up in the VC market. How do you think the VC market will unfold in the coming quarters? How will the VC dry powder affect the fundraising in the coming year? Share your ideas and viewpoints with us, and we might take them up in another newsletter or blogpost.


Contact us at mail@angelwise.be



17 jan., 2024
The Ghent-based scale-up streamlines work instructions, training, and quality controls. Written by Joris Hendircks Brussels, Dec. 14 – Recently Batist Leman, CEO Azumuta, had an interview with the Trends Business Magazine. There, Batist shared his views on the most significant challenges to our modern-day manufacturing scene, such as the skills gap issue, increasingly tight regulations, and unchecked international competition. To address these challenges, Batist conveyed his “disruptive innovation” solutions and how using Azumuta’s one-stop manufacturing software will alleviate even the most complex challenges. The original article was written in Dutch, translated below: Azumuta has developed an integrated platform that helps the manufacturing sector to streamline work instructions , training, and quality controls – with better employee versatility and productivity as the main impact. This is something that the manufacturing sector urgently needs: the Ghent-based scale-up, with clients such as Atlas Copco, Novy, and Nitto, has recently raised EUR 2,8 million to speed up its international growth – as explained by the CEO Batist Leman “Any production process is becoming more complex due to the increasing quality requirements and regulations. This, combined with a tight labor market, a lower-qualified workforce, and rising competition from abroad, makes digitalizing the production processes a must for any manufacturer who wishes to survive.” “The increasing complexity makes it challenging for shop floor operators to know precisely what they’re supposed to do. As a result, quality issues will emerge, and operators will take a long time to be properly trained. Therefore, our system offers a digital assistant for shopfloor operators, something that’s often overlooked even today.” Disruptive innovation “In the era of digital transformation and industry 4.0, where technological advancements bring ground-breaking changes for manufacturers, a critical element is often neglected: the role of operators. This is where Azumuta steps in.” “Our software knows well the unique potentials of all operators and fully integrates them into the digitalization process. While many companies focus on large-scale technological upgrades, Azumuta offers a new approach by emphasizing the crucial human element. Such software is more relevant than ever, as proven by the strong demands from domestic and international clients, ranging from small & medium-sized enterprises to multinationals. These companies, spread across vario us industries and regions, fully understood the values of our approach to this disruptive innovation.” “Azumuta was designed to streamline work, improve communications, and support efficient decision-making processes on the shop floor. With contextual information, built-in error detection systems, and user-friendly & intelligent interfaces, operators will know precisely what they must do while the management obtains real-time information from these data. By integrating it into the existing production systems, you can immediately achieve sustainable efficiency improvements.” Operational excellence “Often, quality controls are done at the end of the production process, which means defects are only detected late. Therefore, our system uses inline quality control. In combination with digital work instructions, all parameters are continuously captured, such as ticking off completed tasks, measuring weights and accepted deviation tolerance, etc. If there are deviations or errors, you can intervene earlier, where the products’ quality is significantly improved, and they don’t have to be disposed of due to defects. That’s an essential component in the ESG strategy.” Agile workforce “Companies often have little knowledge of their workers’ complete skillset. Moreover, workers can always leave or retire. This means that some specific shop floor know-how can be lost. Our system lets users know which employee has which expertise, in which skill set workers should be further trained, and which skills haven’t been fully mastered yet in a team. Furthermore, it’s not easy to find new workers at the moment.” “Often, companies have to hire workers with a training and education background that is lower or doesn’t fully match what is expected. They might not understand the production process, making on-the-job training more important than ever. Digital work instructions and inline quality control offer top-notch support to deliver high-quality work. This module also allows you to comply with the legal requirement to show the number of training hours that your workers have undergone. All of this is fully automated, removing a significant administrative burden.” “Previously, decisions were taken top-down, and workers on the shop floor were supposed to simply implement these decisions. However, we believe that shop floor workers possess significant know-how on how things can be done more efficiently. To engage them, we have added a communication module where they can swiftly indicate problems and share their ideas. They can also get feedback in the same way.” Strong growth “In conclusion, we can say that our platform enables manufacturing companies to improve their operational efficiency and time-to-market rate. Our unique focus on operators allows our clients to organize their workforce in an agile manner. This makes our platform a perfect addition to the existing MES and ERP systems. The quick and profitable growth of Azumuta, the success of our clients, and increasing demands from abroad mean that analysts and investors recognize the importance of this market. Recently, we have raised EUR 2.8 million to support our effort to fulfill increasing international demands.“ Contact contact@azumuta.com https://www.azumuta.com/company/contact/
16 nov., 2023
26 okt., 2023
Data catalog as a centralized and searchable repository for an organization's data assets. [Ghent, 12.10.2023] TriFinance has recently entered into a partnership with dScribe, an innovative data catalog solution provider headquartered in Ghent. A data catalog, in essence, serves as a centralized and searchable repository for an organization's data assets. "During analytics projects," Maarten Lauwaert , Expert Practice Leader at TriFinance says, "we often witness discussions on the definition and management of KPIs. At the start of a project, people create Excel files containing KPI definitions, but forget to update them after the go-live. dScribe helps business users to locate the right data and reports, and manage KPI definitions.” For TriFinance , implementing dScribe at clients is a way to strengthen their position as a business partner, enhancing their business acumen and analytics expertise. One Stop Data Shop dScribe is a one-stop-shop to catalog , document and discover anything data-related. The solution is cloud-based, integrates with different reporting solutions (including Power BI and Azure Analytics) and gives the users a single entry point to find, understand and access all reports & data, no matter where they are stored. Moreover, KPIs and business knowledge can be defined in dScribe and are linked to the reports where they are available. Business users will always have insight in the correct KPI definitions , and in the parts of the reporting environment where these KPIs are being used. “For our customers, dScribe is a big first step in better governing their reporting environment,” Maarten Lauwaert says. dScribe: a Collaborative Data Compass Pieter Delaere, CEO at dScribe: “Employees who have access to meaningful data are best equipped to drive their organizations forward. Despite substantial investments in data and analytics, many organizations still grapple with the transition to widespread data-driven decision-making and innovation. Often, the root of this challenge is a lack of accessibility and comprehension of the available data and reports. We're on a mission to bring data front and center for every curious mind eager to drive their organization forward. For that reason, we call our solution a ‘Collaborative Data Compass’." "Business users often struggle to locate the right reports and KPIs," says Maarten Lauwaert. "Their understanding of the full analytics solution is not always clear. Checking a report without knowing the exact definitions of the KPIs slows down the adoption of the analytics solution. That's why our partnership with dScribe, offering a business-oriented and affordable data catalog solution that integrates well with Microsoft Analytics, excites us. We believe that this solution will help our customers to accelerate the adoption , usage and governance of their analytics solution." Maarten Lauwaert, Expert Practice Leader Data & Analytics, TriFinance About TriFinance and dScribe About dScribe Founded in Belgium in 2021, dScribe is dedicated to guiding organizations toward data-driven brilliance. The team is passionate about empowering employees with more streamlined access to meaningful reports and data. They believe their customers deserve an elegantly designed, user-focused data knowledge solution. Leveraging a proven and continuously refined metadata management framework, along with out-of-the-box integrations, dScribe promises increased data clarity and adoption from day one. About TriFinance TriFinance is an innovative service provider with a focus on Finance & Advisory in the Netherlands, Belgium, Germany and Luxembourg. Combining transition and support, pragmatic advisory and implementation, people solutions, and training, the company offers a new combination of services, backed by a permanent pool of highly specialized and flexibly deployable project consultants. Headquartered in Amsterdam, TriFinance has branches in Rotterdam, Antwerp, Ghent, Brussels, Hasselt, Louvain-la-Neuve, Roeselare, Hamburg, Munich, Düsseldorf, Frankfurt, and Luxembourg. As a network organization with a strong focus on human development, knowledge sharing, innovation, and organizational development, it belongs to Parklane Insight, a European growth company with 800+ MeIncers. Its mission is "Furthering People for Better Performance in Do-How.” Contact Maarten Lauwaert, Expert Practice Leader Data & Analytics, TriFinance: maarten.lauwaert@trifinance.be Pieter Delaere, Co-founder & CEO dScribe: pieter.delaere@dscribedata.com
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